Branding Design
Pure Intentions Redesign
For this project, I created a speculative rebrand of a small beauty brand on Etsy, Pure Intentions. I researched and redesigned multiple aspects, such as the logo, packaging, and promotional materials. This redesign brings a fresh, cohesive look that reflects the brands natural roots, while maintaining a vibrant and clean aesthetic.
WIP Skateboards
In this project, I created a hypothetical skateboard brand. This included creating many aspects of the brand, such as a brand board, skateboard design, merchandise, and a Tech Deck with packaging. Inspired by street art and urban spaces, WIP is a brand that embraces imperfection and challenge.
Layout Design
Blanton Museum Trifold Brochure
This is a speculative project I created for the Blanton Museum of Art in Austin, TX. This museum has a very bright, yet modern color palette, which is highlighted in this design. Austin by Ellsworth Kelly is also the most unique artwork in their collection, so it is highlighted in many areas in this brochure. This brochure is attempting to capture viewers attention and persuade them to visit the museum.
The Nature Conservancy Rack Card
This is a conceptual project I completed to promote The Nature Conservancy, a nonprofit focusing on tackling the interconnected crises of climate change and biodiversity loss. This is a rack card that is attempting to persuade the viewer to donate to the cause by using captivating imagery and statistics stating what this organization has done and what it stands for.
Appalachian Mountain Club Annual Report
This is a mock annual report booklet I created for the Appalachian Mountain Club. This organization’s mission is to protect and preserve the environment, and inspire others to spend time in nature. Their current branding includes natural colors that are fun and inviting. This annual report is attempting to give information about what the organization has accomplished and be visually appealing.
User Experience Design
Star Time Case Study
Roadside America Redesign
This project is a hypothetical redesign of a travel website focused on discovering offbeat attractions across the United States. The updated design features a cohesive, nature-inspired color palette, modern typography, and a streamlined layout that improves usability. Updated images and clearer organization help create a more engaging and user-friendly experience. This prototype was made using Figma.
Buds Redesign
This is a fictional redesign of an app called Buds, which is a social music-sharing app. For this project, I worked in a team of 3 to research, sketch, and create a Figma prototype for the new layout. The original app was a little bland and hard to navigate. Our goal with the redesign was to create a more modern and intuitive layout and color palette that better highlights all of the features of the app.
